I worked on this promotional project for The National Lottery with DDFH&B. They needed a ‘gift option’ solution to package this particular ticket-sell, with a print run of 250,000. It was to speak to the festive market, whilst not having a total focus on Christmas itself. I used the ornate background and the campaign title - displayed in a styled frame, to visually communicate the ‘potential luxury’ with just a hint of Christmas!